Privacy Policy

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Privacy Notice



This is our Privacy Notice to you about how we use and share your personal data. We are the Data Controller and our legal name is PJ Beard Associates Limited.

We collect the personal data you provide us when you fill in the blanks in the website forms.

We also collect personal data from you when you fill in a contact form, from our cookies (see our Cookie Policy), when you call us, when you enter our surveys or competitions, when you email us for any reason, when you fill out any paper-based forms and documents, when you contact us through social media, when you speak with us face-to-face, when you fill out any electronic forms.

To fulfil the request or other order we use your data to allocate you the brochure, information, materials, any goods, manage and track your request or order, update you on progress, generate delivery notes and invoices, process payments and administration generally.

It is in our legitimate interests to use and share your personal data to enforce our rights, manage our business, to do our accounts, to identify other things you may like from us, interact with providers of services to us, to protect society, and protect your and our interests. We will pass it to businesses we sell all or part of our business to in the future.


The following is a list of the outside parties we use and share your data with:

·        Boutique Teeth Whitening - https://boutiquewhitening.com/privacy-policy/#:~:text=The%20personal%20data%20of%20Patients,Patients'%20data%20as%20data%20processors.

·        Enlighten Teeth Whitening - https://www.dentist.enlightensmiles.com/privacy-statement

·        Dental IT - https://www.dentalit.ltd.uk/

·        RMS - https://www.rmscloud.com/products/rms-pay

·        EMS - https://ems-company.com/en/privacy-policy#:~:text=EMS%20will%20not%20share%20your,of%20such%20business%20or%20assets.

·        Xero - https://www.xero.com/uk/legal/privacy/

·        Dext - https://dext.com/en

·        R4 - https://gosensei.co.uk/pages/r4

·        Microsoft 365 - https://privacy.microsoft.com/en-gb/privacystatement

·        First Com - https://firstcomeurope.co.uk/

·        BT - https://www.bt.com/privacy-policy/

·        Care Stream - https://www.carestreamdental.com/en-gb/privacy-policy/

·        Invisalign - https://www.invisalign.co.uk/privacy-policy

·        Facebook - https://www.facebook.com/privacy/policy/

·        Instagram - https://help.instagram.com/155833707900388

·        LinkedIn - https://www.linkedin.com/legal/privacy-policy

·        TikTok - https://www.tiktok.com/legal/page/eea/privacy-policy/en

·        NHS – https://www.nhs.uk/better-health/privacy-policy/

·        CQC (Care quality Commission) - https://www.cqc.org.uk/sites/default/files/20190228%20CQC%20Information%20Governance%20Policies.pdf

·        RQIA (Regulation and quality improvement authority) - https://www.rqia.org.uk/footer/privacy-cookie-policy/

·        We may also share your information with other parties where a referral may be necessary - e.g. dental hospital, dental insurers

·        We may also share your information with other Dentists, Hygienists and Laboratories where relevant or necessary to give you the most appropriate treatment

·        We may also share your information with various delivery companies relevant to the completion of the contract


Some outside service providers act as our data processor but may also act as data controller for some aspects of their services.

We combine the personal data given over the website with data we get from paper documents, data you provide over the telephone (including any text or other messages), competition or other entries, and other sources.


We monitor and may record telephone calls and online chat for training purposes, to monitor customer service, to record and prove what was said or other issue.


We will keep your data for 7 years after the year you order it so we can comply with contract law issues, product liability issues, insurance issues, company law obligations, record keeping for accounting and tax audits. If there are any complaints or questions on product liability or insurance issues we will keep your data for 6 years after the matter is dealt with. We may hold onto data were there are legal reasons to retain it.


We might use data for different purposes if similar or necessary to what it was initially collected for.

You have rights in relation to your data to ask to know what we process, access it, request correction if wrong or deletion, restrict or object to processing, request a copy is sent to another organisation, withdraw any consents and complain to the Information Commissioner. You can find out more by contacting us.


We have put in place appropriate security measures in relation to your data.

This helps us deliver the right goods.

We may share it with others to get the services we need.

We may share it with other businesses who will deliver the goods to you.

We need you to provide us with the following Sensitive personal data on the basis of your consent:

- health details [ ]

- ethnic and/or racial origin details [ ]

- religious or other beliefs [ ]

Please tick to show that you will permit us to market our products to you by telephone [ ] text/MMS [ ] post [ ] and those of others we think you will like [ ] and may pass your details to others for them to market you directly [ ] :

·        Boutique Teeth Whitening - https://boutiquewhitening.com/privacy-policy/#:~:text=The%20personal%20data%20of%20Patients,Patients'%20data%20as%20data%20processors.

·        Enlighten Teeth Whitening - https://www.dentist.enlightensmiles.com/privacy-statement

·        Dental IT - https://www.dentalit.ltd.uk/

·        RMS - https://www.rmscloud.com/products/rms-pay

·        EMS - https://ems-company.com/en/privacy-policy#:~:text=EMS%20will%20not%20share%20your,of%20such%20business%20or%20assets.

·        Xero - https://www.xero.com/uk/legal/privacy/

·        Dext - https://dext.com/en

·        R4 - https://gosensei.co.uk/pages/r4

·        Microsoft 365 - https://privacy.microsoft.com/en-gb/privacystatement

·        First Com - https://firstcomeurope.co.uk/

·        BT - https://www.bt.com/privacy-policy/

·        Care Stream - https://www.carestreamdental.com/en-gb/privacy-policy/

·        Invisalign - https://www.invisalign.co.uk/privacy-policy

·        Facebook - https://www.facebook.com/privacy/policy/

·        Instagram - https://help.instagram.com/155833707900388

·        LinkedIn - https://www.linkedin.com/legal/privacy-policy

·        TikTok - https://www.tiktok.com/legal/page/eea/privacy-policy/en

·        NHS – https://www.nhs.uk/better-health/privacy-policy/

·        CQC (Care quality Commission) - https://www.cqc.org.uk/sites/default/files/20190228%20CQC%20Information%20Governance%20Policies.pdf

·        RQIA (Regulation and quality improvement authority) - https://www.rqia.org.uk/footer/privacy-cookie-policy/

·        We may also share your information with other parties where a referral may be necessary - e.g. dental hospital, dental insurers

·        We may also share your information with other Dentists, Hygienists and Laboratories where relevant or necessary to give you the most appropriate treatment

·        We may also share your information with various delivery companies relevant to the completion of the contract


You can contact us by email at daniel.williams@newtondental.co.uk or telephone 01925 225971 or post 65-67 Wargrave Road Newton-Le-Willows Merseyside WA12 9RH.

We will update our Privacy Notice occasionally and it will replace any prior version. The date of this notice is 26th March 2024.


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